NDLI: Secure incentives for commercial ad dissemination in vehicular networks

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Secure incentives for commercial ad dissemination in vehicular networks

Content Provider	ACM Digital Library
Author	Park, Joon-Sang Gerla, Mario Lee, Suk-Bok Pan, Gabriel Lu, Songwu
Abstract	Vehicular ad hoc networks (VANETs) are envisioned to provide us with numerous interesting services in the near future. One of the most promising applications is the dissemination of commercial advertisements via car-to-car communication. However, due to non-cooperative behavior of selfish nodes or even malicious ones in the real-world scenario, such vehicular advertisement system cannot be realized unless proper incentives and security mechanisms are taken into consideration. This paper presents Signature-Seeking Drive (SSD), a secure incentive framework for commercial ad dissemination in VANETs. Unlike currently proposed incentive systems, SSD does not rely on tamper-proof hardware or game theoretic approaches, but leverages a PKI (Public Key Infrastructure) to provide secure incentives for cooperative nodes. With a set of ad dissemination designs proposed, we demonstrate that our SSD is robust in both incentive and security perspectives.
Starting Page	150
Ending Page	159
Page Count	10
File Format	PDF
ISBN	9781595936844
DOI	10.1145/1288107.1288128
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2007-09-09
Publisher Place	New York
Access Restriction	Subscribed
Subject Keyword	Incentives Cooperation Vehicular ad hoc networks Security
Content Type	Text
Resource Type	Article

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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