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Mobile augmented reality in advertising: the TineMelk AR app - a case study
| Content Provider | ACM Digital Library |
|---|---|
| Author | Siver, Tuck Jones, David Larsen, Kim Baumann |
| Abstract | Producing digital stories for mobile Augmented Reality applications poses a number of creative and technical challenges. This presentation covers lessons learned from the production of the TineMelk AR app and key issues and possibilities to be aware of when creating interactive AR stories for the mobile platform. |
| Starting Page | 1 |
| Ending Page | 1 |
| Page Count | 1 |
| File Format | MPEG PDF MP4 |
| ISBN | 9781450316811 |
| DOI | 10.1145/2341910.2341918 |
| Language | English |
| Publisher | Association for Computing Machinery (ACM) |
| Publisher Date | 2012-08-05 |
| Publisher Place | New York |
| Access Restriction | Subscribed |
| Content Type | Audio Text Video |
| Resource Type | Article |