NDLI: Towards Improving E-commerce Users Experience Using Personalization & Persuasive Technology

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Towards Improving E-commerce Users Experience Using Personalization & Persuasive Technology

Content Provider	ACM Digital Library
Author	Adaji, Ifeoma
Abstract	With the increase in the number of e-commerce companies over the last decade, there is stiffer competition for e-businesses to win and retain customers. Companies have to give clients reasons to shop with them and become return customers. The use of personalization strategies and persuasive technology have been identified as means through which e-businesses can engage their clients and give them a unique shopping experience. To con-tribute to ongoing research in personalization and persuasive technology in e-commerce, my thesis proposes a framework that can create a personalized shopping experience for clients using the consumers' personality and shopping type. This paper presents the results of the first stage of my research which is a user study carried out on 324 e-commerce shoppers to identify the persuasive strategies and its implementation in an e-commerce site, Amazon, and to evaluate the persuasiveness of these strategies to consumers. The result of this thesis can contribute to ongoing research in development of personalization and persuasive strategies that work in e-commerce especially for new companies.
Starting Page	318
Ending Page	321
Page Count	4
File Format	PDF
ISBN	9781450346351
DOI	10.1145/3079628.3079707
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2017-07-09
Publisher Place	New York
Access Restriction	Subscribed
Subject Keyword	Persuasive technology Personalization E-commerce
Content Type	Text
Resource Type	Article

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