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| Content Provider | ACM Digital Library |
|---|---|
| Author | Lian, Defu Zhang, Fuzheng Xie, Xing Yuan, Nicholas Jing |
| Abstract | An incisive understanding of personal psychological traits is not only essential to many scientific disciplines, but also has a profound business impact on online recommendation. Recent studies in psychology suggest that novelty-seeking trait is highly related to consumer behavior. In this paper, we focus on understanding individual novelty-seeking trait embodied at different levels and across heterogeneous domains. Unlike the questionnaire-based methods widely adopted in the past, we first present a computational framework, Novel Seeking Model (NSM), for exploring the novelty-seeking trait implied by observable activities. Then, we explore the novelty-seeking trait in two heterogeneous domains: check-in behavior in location based social networks, which reflects mobility patterns in the physical world, and online shopping behavior on e-commerce sites, which reflects consumption concepts in economic activities. To demonstrate the effectiveness of NSM, we conducted extensive experiments, with a large dataset covering the two-domain activities for hundreds of thousands of individuals. Our results suggest that NSM offers a powerful paradigm for 1) presenting an effective measurement of a personality trait that can explicitly explain the deviation of individuals from the habits of individuals and crowds; 2) uncovering the correlation of novelty-seeking trait at different levels and across heterogeneous domains. The proposed method provides emerging implications for personalized cross-domain recommendation and targeted advertising. |
| Starting Page | 373 |
| Ending Page | 384 |
| Page Count | 12 |
| File Format | |
| ISBN | 9781450327442 |
| DOI | 10.1145/2566486.2567976 |
| Language | English |
| Publisher | Association for Computing Machinery (ACM) |
| Publisher Date | 2014-04-07 |
| Publisher Place | New York |
| Access Restriction | Subscribed |
| Subject Keyword | Novelty seeking Human behavior Check-in Online shopping |
| Content Type | Text |
| Resource Type | Article |
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