NDLI: "I knew they clicked when i saw them with their friends": identifying your silent web visitors on social media

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"I knew they clicked when i saw them with their friends": identifying your silent web visitors on social media

Content Provider	ACM Digital Library
Author	Chaintreau, Augustin Kim, Yunsung Ramachandran, Arthi
Abstract	An increasing fraction of users access content on the web from social media. Endorsements by microbloggers and public figures you connect with gradually replaces the curation originally in the hand of traditional media sources. One expects a social media provider to possess a unique ability to analyze audience and trends since they collect not only information about what you actively share, but also about what you silently watch. Your behavior in the latter seems safe from observations outside your online service provider, for privacy but also commercial reasons. In this paper, we show that supposing that your passive web visits are anonymous to your host is a fragile assumption, or alternatively that third parties -- content publishers or providers serving ads onto them -- can efficiently reconciliate visitors with their social media identities. What is remarkable in this technique is that it need no support from the social media provider, it seamlessly applies to visitors who \emph{never} post or endorse content, and a visitor's public identity become known after a few clicks. This method combines properties of the public follower graph with posting behaviors and recent time-based inference, making it difficult to evade without drastic or time-wasting measures. It potentially offers researchers working on traffic datasets a new view into who access content or through which channels.
Starting Page	239
Ending Page	246
Page Count	8
File Format	PDF
ISBN	9781450331982
DOI	10.1145/2660460.2660461
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2014-10-01
Publisher Place	New York
Access Restriction	Subscribed
Subject Keyword	Privacy Social networks Data mining
Content Type	Text
Resource Type	Article

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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