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  1. Proceedings of the 2012 workshop on Data-driven user behavioral modelling and mining from social media (DUBMMSM '12)
  2. Probabilistic macro behavioral targeting
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Analyzing social media friendship for personalization
Ranking and combining social network data for web personalization
Identifying and characterizing user communities on Twitter during crisis events
Twitter user behavior understanding with mood transition prediction
A collective synchronous behavior model on social media
Please spread: recommending tweets for retweeting with implicit feedback
Using social data for resume job matching
Analyzing sentiments from street harassment stories
Probabilistic macro behavioral targeting
Modeling online collective emotions
Pinteresting: towards a better understanding of user interests
The framework of a people recommender based on a time series of user preferences

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Probabilistic macro behavioral targeting

Content Provider ACM Digital Library
Author Cheng, Yu Honbo, Daniel Choudhary, Alok Gou, Jiangtao Gao, Yi Agrawal, Ankit Xie, Yusheng Zhang, Kunpeng
Abstract We investigate a class of emerging online marketing challenges in social networks; and formally, we define macro behavioral targeting (MBT) to be the marketing efforts that appeal to a massive targeted population with non-personalized broadcasting. Upon the problem formulation, we describe a probabilistic graphical model for MBT. In our model, we derive the prior distributions from scratch because existing applications of graphical model / Bayesian network cannot fully capture the unique characteristics of MBT. In the derivation, we propose an approximation method to circumvent an intractable situation where order statistics need be calculated from exponentially increasing computations. In the experiments, we present case studies on real Facebook data.
Starting Page 7
Ending Page 10
Page Count 4
File Format PDF
ISBN 9781450317078
DOI 10.1145/2390131.2390135
Language English
Publisher Association for Computing Machinery (ACM)
Publisher Date 2012-10-29
Publisher Place New York
Access Restriction Subscribed
Subject Keyword Behavioral targeting Bayesian network
Content Type Text
Resource Type Article
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