NDLI: B2C e-commerce development in Africa: case study of Botswana

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B2C e-commerce development in Africa: case study of Botswana

Content Provider	ACM Digital Library
Author	Uzoka, Faith-Michael E. Seleka, Geoffrey G.
Abstract	The global wave of ICT development has become a strong driving force in almost every aspect of human endeavor. Electronic commerce (e-commerce) is fast gaining a prominent place in the global marketing matrix. The volume of transactions that are carried out over the internet globally is extremely huge. It is estimated that in the next decade, e-commerce activities would be a major source of foreign exchange, and a key indicator of national development. Developing countries, especially in Africa, tend to lack the infrastructural, economic, and socio-political framework for the development of electronic-commerce in comparison to developed countries. This study investigates the level of development of e-commerce in Botswana, an African country with a good level of e-readiness. The results of the study show that e-commerce development in Botswana is still at the level of intensity, whereby ICT is utilized in most aspects of human endeavor, while most organizations have a low adoption of e-commerce. A cluster analysis of the surveyed organizations shows that only 44% performed well on the e-commerce indicators.
Starting Page	290
Ending Page	295
Page Count	6
File Format	PDF
ISBN	1595932364
DOI	10.1145/1134707.1134739
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2006-06-11
Publisher Place	New York
Access Restriction	Subscribed
Subject Keyword	B2b C2b B2c C2c Africa E-commerce Sadc E-readiness
Content Type	Text
Resource Type	Article

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