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  1. Proceedings of the 5th ACM workshop on HotPlanet (HotPlanet '13)
  2. Information bazaar: a contextual evaluation
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The 5th ACM hotplanet workshop keynote speaker: smartphones, crowds, and the cloud: population guided sensing systems
What's in a name?: decoding router interface names
Efficient social network data query processing on MapReduce
Lessons learned from the netsense smartphone study
Trace selection for improved WLAN monitoring
PIXS: programmable intelligence for cross-platform socialization
Information bazaar: a contextual evaluation
Internet atlas: a geographic database of the internet
Extrapolating sparse large-scale GPS traces for contact evaluation
It's tea time: do you know where your mug is?
A framework for monitoring and measuring a large-scale distributed system in real time
Metric convergence in social network sampling

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Information bazaar: a contextual evaluation

Content Provider ACM Digital Library
Author Haddadi, Hamed Kamleitner, Bernadette Falahrastegar, Marjan Dickert, Stephan
Abstract The rise in the number of smart devices has created a large ecosystem centred on users? personal information and online activities. Numerous smartphone applications and social networking sites harvest and catalogue users' personal information, enabling brokers such as Google and Facebook to provide a platform for advertisers to use this information for targeted advertising. Despite the fact that the users of these services are at the heart of this ecosystem, there has been little effort in understanding individuals' perception of the value of their personal data in different contexts and situations. In this work, we present the results of our large-scale, contextual study over ten days that used smartphones to collect data on user activities, location, and companionship, as well as the amount of money that individuals attach to such information. Our results indicate that people can be re-markably sensitive to situational cues and also be prone to valuation biases. This study represents a first step towards providing insights into the usefulness of a marketplace for information, where users, or their agents, can freely decide to auction off various pieces of their information within established contexts.
Starting Page 57
Ending Page 62
Page Count 6
File Format PDF
ISBN 9781450321778
DOI 10.1145/2491159.2491161
Language English
Publisher Association for Computing Machinery (ACM)
Publisher Date 2013-08-16
Publisher Place New York
Access Restriction Subscribed
Subject Keyword Privacy Price Activity Location
Content Type Text
Resource Type Article
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