NDLI: Exploring the African Village metaphor for computer user interface icons

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Exploring the African Village metaphor for computer user interface icons

Content Provider	ACM Digital Library
Author	Obono, Seraphin Eyono Heukelman, Delene
Abstract	This paper proposes an alternative to the office metaphor for African users unfamiliar with the office environment. The objective of the research was to identify users for whom the African Village metaphor is better than the office metaphor. Five widely used African cultural objects were identified for the design of user interface icons for the African Village metaphor. Computer Science and Information Technology staff members from four universities in the KwaZulu-Natal province of South Africa completed a questionnaire. The questionnaire requested participants to identify icons from the current office metaphor, identify the five African objects, to indicate their traditional use, associate these objects with computer actions, and indicate their level of support for the African Village metaphor. Participants were grouped according to age and culture. The data were analysed using proportions, means and correlation analysis. Results indicate that in all age groups a larger proportion of African users support the African Village metaphor compared to users from other cultural groups, and that support is almost null among young users from other cultural groups. On the ability to associate African objects with computer actions, older African users performed better than younger Africans, but younger users from other cultural groups performed better than their peers. On the knowledge of African cultural objects, young African participants performed worse compared to young participants from other cultures. A significant correlation was found between knowledge of cultural objects and ability to associate computer actions with cultural objects. The research results show the African Village metaphor is more suitable for older African users than the office metaphor. The paper assesses the effectiveness of a possible alternative to the office metaphor, capable of improving usability especially for African users and contribute towards improving computer literacy for this group of users.
Starting Page	132
Ending Page	140
Page Count	9
File Format	PDF
ISBN	9781605586434
DOI	10.1145/1632149.1632167
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2009-10-12
Publisher Place	New York
Access Restriction	Subscribed
Subject Keyword	Design User interface usability Metaphors African culture Human factors Icon recognition
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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