NDLI: Avatar-based Innovation Processes - Are Virtual Worlds a breeding ground for Innovations?

Content Provider	ACM Digital Library
Author	Novak, Niina Maarit Strauss, Christine Mladenow, Andreas
Abstract	The full potential of Virtual Worlds is still far away from being reached. Whereas innovations are key factors for economic success, the increase of complexity in innovation processes, due to an internationalization of collaborations as well as to an increase in interaction between manufacturers and consumers, represents a major challenge for many companies. In this context Avatar-based Innovation Processes represent promising innovation drivers, as they provide a globally connected working environment for user-centred innovation processes. The use of Avatars and Virtual Worlds allows for an unprecedented form of web based collaboration during the entire innovation process. The paper provides an overview of recent developments in Virtual Worlds. Using three selected case studies, the paper analyses how companies may use virtual environments and Avatars during various steps of the innovation process.
Starting Page	174
Ending Page	178
Page Count	5
File Format	PDF
ISBN	9781450321136
DOI	10.1145/2539150.2539253
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2013-12-02
Publisher Place	New York
Access Restriction	Subscribed
Subject Keyword	Innovation Web-based collaboration Virtual world Open innovation Teamwork Alternative working environments User-centred innovation process Avatar
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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Avatar-based Innovation Processes - Are Virtual Worlds a breeding ground for Innovations?