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| Content Provider | ACM Digital Library |
|---|---|
| Author | Li, Yung-En Chen, Chi-Ren Chen, Lien-Wu |
| Abstract | In this paper, we design an audience-aware signage sensing and interacting system, called Cyber-Physical Ad (CPAd), for individuals using smartphones based on Internet of Things technologies. In the CPAd system, a digital signage can sense surrounding audiences via built-in sensors and the signage content can be adaptive to interact with nearby audiences through real-time multimedia contents. In addition, audiences can use smartphones to click and drag a dedicated service on the touchscreen to an endorser face on the digital signage. An Android-based prototype of CPAd is implemented to sense approaching audiences and interact with these audiences in a cyber-physical manner to achieve effective advertising and marketing. |
| Starting Page | 271 |
| Ending Page | 272 |
| Page Count | 2 |
| File Format | |
| ISBN | 9781450348904 |
| DOI | 10.1145/3055031.3055040 |
| Language | English |
| Publisher | Association for Computing Machinery (ACM) |
| Publisher Date | 2017-04-18 |
| Publisher Place | New York |
| Access Restriction | Subscribed |
| Subject Keyword | Internet of things Face recognition Signage sensing Mobile device Cyber-physical system |
| Content Type | Text |
| Resource Type | Article |
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