NDLI: The e-tailer's dilemma

Please wait, while we are loading the content...

The e-tailer's dilemma

Content Provider	ACM Digital Library
Author	Brandyberry, Alan A. Lee, Seung C.
Abstract	The e-tailer's dilemma refers to the difficulty web-based retailers (or e-tailers) have experienced in achieving profitability. The problem centers on the need to increase effective (purchasing) visitors and on the increased costs associated with the electronic commerce infrastructure upgrades necessary to service these additional visitors. This may lead e-tailers into a cycle of achieving increased revenues that are merely offset by rising costs. There are ample examples where commonly employed metrics (unique visitors, page views, sales, etc.) suggest success while companies struggle to obtain profitability. This paper examines several aspects of this dilemma. The formalization of both the tangible and intangible aspects of an electronic commerce infrastructure is proposed. Next, an intuitive, utility-based model to help describe and interpret e-tail visitor dynamics is developed. Finally, a visitor function model of e-tail profitability incorporating necessary infrastructure improvements and visitor characteristics is developed.
Starting Page	10
Ending Page	22
Page Count	13
File Format	PDF
ISSN	00950033 15320936
DOI	10.1145/784580.784584
Journal	ACM SIGMIS Database: the DATABASE for Advances in Information Systems (DATB)
Volume Number	34
Issue Number	2
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2007-02-28
Publisher Place	New York
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Retail Business model Economics metrics Electronic commerce
Content Type	Text
Resource Type	Article
Subject	Management Information Systems Computer Networks and Communications

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

Behavioral Model of Online Purchasers in E-Commerce Environment

Benchmarking RFID profitability in complex retail distribution systems

Open Authentication Model Supporting Electronic Commerce in Distributed Computing

Towards Pseudonymous e-Commerce

Characterization of E-Commerce Traffic

An enhanced e-commerce trust model for community based centralized systems

Agents in Electronic Commerce

CellTrust: a reputation model for C2C commerce

Pricing in electronic markets and networks

The e-tailer's dilemma

Similar Documents

Behavioral Model of Online Purchasers in E-Commerce Environment

Benchmarking RFID profitability in complex retail distribution systems

Open Authentication Model Supporting Electronic Commerce in Distributed Computing

Towards Pseudonymous e-Commerce

Characterization of E-Commerce Traffic

An enhanced e-commerce trust model for community based centralized systems

Agents in Electronic Commerce

CellTrust: a reputation model for C2C commerce

Pricing in electronic markets and networks

The e-tailer's dilemma