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  1. ACM SIGMIS Database: the DATABASE for Advances in Information Systems (DATB)
  2. Volume 33
  3. Volume 33, Issue 4, Fall 2002
  4. Developing e-commerce in internetworked organizations
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Volume 48
Volume 47
Volume 46
Volume 45
Volume 44
Volume 43
Volume 42
Volume 41
Volume 40
Volume 39
Volume 38
Volume 37
Volume 36
Volume 35
Volume 34
Volume 33
Volume 33, Issue 4, Fall 2002
From the Editors
From the chair
Special issue on
Product and project challenges in electronic commerce software development
The tail & the dog
Developing e-commerce in internetworked organizations
Volume 33, Issue 3, Summer 2002
Volume 33, Issue 2, Spring 2002
Volume 33, Issue 1, Winter 2002
Volume 32
Volume 31
Volume 30
Volume 29
Volume 28
Volume 27
Volume 26
Volume 25
Volume 24
Volume 23
Volume 22
Volume 21
Volume 20
Volume 19
Volume 18
Volume 17
Volume 16
Volume 15
Volume 14
Volume 13
Volume 12,13
Volume 12
Volume 11
Volume 10
Volume 9
Volume 8
Volume 7
Volume 6
Volume 5
Volume 4
Volume 3
Volume 2
Volume 1

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Developing e-commerce in internetworked organizations:a case of customer involvement throughout the computer gaming value chain

Content Provider ACM Digital Library
Author Henfridsson, Ola Holmström, Helena
Abstract Many computer game developers have adopted network technologies for value-adding purposes at several stages of the corporate value chain. In this paper, we suggest that this adoption extends the current notion of developing e-commerce by including ongoing interaction with the consumers concerning what is being produced. On the basis of an interpretive case study, this paper outlines the process by which a Swedish computer game developer involved its customers in producing, testing, distributing, and marketing its online computer game Clusterball. Using Orlikowski's (1999) notion of "internetworked organizations", the paper explores how this customer involvement was supported by the use of network technologies at every stage of the value chain, and it illustrates how this involvement can be understood as an important feature of future development of e-commerce in organizations.
Starting Page 38
Ending Page 50
Page Count 13
File Format PDF
ISSN 00950033 15320936
DOI 10.1145/590806.590812
Journal ACM SIGMIS Database: the DATABASE for Advances in Information Systems (DATB)
Volume Number 33
Issue Number 4
Language English
Publisher Association for Computing Machinery (ACM)
Publisher Date 2007-02-28
Publisher Place New York
Access Restriction One Nation One Subscription (ONOS)
Subject Keyword Internetworked organizations Corporate value chain Customer involvement Online entertainment E-commerce Computer games Systems development
Content Type Text
Resource Type Article
Subject Management Information Systems Computer Networks and Communications
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