NDLI: vCRM:virtual customer relationship management

Content Provider	ACM Digital Library
Author	Goel, Lakshmi Mousavidin, Elham
Abstract	Virtual worlds provide companies opportunities for valuable co-creation and co-production with their customers. In order to harness this potential, companies need to design effective entry strategies for virtual customer relationship management or vCRM. Understanding how self-expression and collaboration work in virtual worlds can help design better customer-facing strategies. In this paper, we provide a roadmap for companies that want to leverage virtual worlds for vCRM.
Starting Page	56
Ending Page	60
Page Count	5
File Format	PDF
ISSN	00950033 15320936
DOI	10.1145/1314234.1314245
Journal	ACM SIGMIS Database: the DATABASE for Advances in Information Systems (DATB)
Volume Number	38
Issue Number	4
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2007-02-28
Publisher Place	New York
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Social presence Virtual collaboration Customer relationship management 3d virtual environment Self-expression Virtual world Co-creation Co-production Customer-facing strategy Avatar
Content Type	Text
Resource Type	Article
Subject	Management Information Systems Computer Networks and Communications

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vCRM:virtual customer relationship management