NDLI: e-health first impressions and visual evaluations:key design principles for attention and appeal

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Review of "Rhetoric in the Flesh: Trained Vision, Technical Expertise, and the Gross Anatomy Lab. by T. Kenny Fountain" New York, NY: Routledge, 2014.

Special issue introduction: Charting an emerging field

Light lies

e-health first impressions and visual evaluations

Pharmaceutical companies are writing the script for health consumerism

The hospitalist model

reVITALize gynecology

Designing public communication about doulas

Assessing the accuracy of trauma patient prioritization

Volume 3, Issue 3, May 2015

Volume 3, Issue 2, February 2015

Volume 3, Issue 1, November 2014

Volume 3, Issue 4, December 2002

Volume 3, Issue 3, September 2002

Volume 3, Issue 2, June 2002

Volume 3, Issue 1, March 2002

Volume 2

Volume 1

e-health first impressions and visual evaluations:key design principles for attention and appeal

Content Provider	ACM Digital Library
Author	Mackert, Michael S. Lazard, Allison J.
Abstract	Design plays a critical role in the development of e-health, greatly impacting the outreach potential for pertinent health communication. Design influences viewers' initial evaluations of electronic displays of health information, as well as directly impacting the likelihood one will attend to and favorably evaluate the information, essential actions for processing the health concepts presented. Individuals with low health literacy, representing a hard-to-reach audience susceptible to worsened health outcomes, will benefit greatly from the application of theory-based design principles. Design principles that have been shown to appeal and engage audiences are the necessary first step for effective message delivery. Design principles, which directly impact increased attention, favorable evaluations, and greater information processing abilities, include: web aesthetics, visual complexity, affordances, prototypicality, and persuasive imagery. These areas of theory-driven design research should guide scholars in e-health investigation with research goals of broader outreach, reduction of disparities, and potential avenues for reduced health care costs. Improving design by working with this hard-to-reach audience will simultaneously improve practice, as the applications of key design principles through theory-driven design research will allow practitioners to create effective e-health that will benefit people more broadly.
Starting Page	25
Ending Page	34
Page Count	10
File Format	PDF
ISSN	21661642
DOI	10.1145/2826972.2826975
Journal	Communication Design Quarterly Review (CDQR)
Volume Number	3
Issue Number	4
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2013-01-01
Publisher Place	New York
Access Restriction	Subscribed
Subject Keyword	Design Web aesthetics Health literacy Visual complexity E-health
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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e-health first impressions and visual evaluations:key design principles for attention and appeal

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e-health first impressions and visual evaluations:key design principles for attention and appeal