NDLI: Individual resistance to IT innovations

Content Provider	ACM Digital Library
Author	Joseph, Rhoda C.
Abstract	Adoption of an information technology (IT) innovation is a much more attractive and frequently examined area to study than non-adoption. This is mainly due to the pro innovation bias that is found in the existing IT and information systems literature. Companies spend millions of dollars advertising their new gadgets to consumers. However, many IT innovations face varying degrees of resistance in their lifetime. An IT innovation is a product, practice, or process that relies extensively on technological advances such as computer hardware, computer software, and telecommunications. One of the most visible IT innovations is the personal computer (PC), which was introduced almost three decades ago. Factors such as age, income, and technological complexity are significant barriers to PC adoption. The presence of multiple computer households and the replacement of older machines can explain the continued annual sale of personal computers. Through PC adoption, the Web has also given birth, to many other innovative technologies such as, peer to peer networks, social computing, and mobile applications. Many of these innovations are targeted at individual users. In spite of the success of the personal computer, only 51% of U.S. households had at least one computer during the 2000 census. Factors such as income, education, and the digital divide all play a contributing role in the penetration of PCs in U.S. households. Further, the non-adoption of IT innovations is also influenced by factors associated with individual expectations and behaviors. The IT adoption literature has used "intention to adopt" as a reasonable proxy for actual adoption behavior and continued use of a technology. This is a very useful practice especially in an experimental setting or with early distribution of the product. Possibly, more important than the intention to adopt, is the intent 'not to adopt' a new technology. IT innovations are complex and content-sensitive and differ across a variety of factors including features, usability, and connectivity. If companies can better understand the non-adopter, they can use creative strategies to move such individuals into the adopter category, which can ultimately increase product visibility and revenue generation.
Starting Page	144
Ending Page	146
Page Count	3
File Format	PDF
ISSN	00010782 15577317
DOI	10.1145/1721654.1721693
Journal	Communications of the ACM (CACM)
Volume Number	53
Issue Number	4
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2005-08-01
Publisher Place	New York
Access Restriction	One Nation One Subscription (ONOS)
Content Type	Text
Resource Type	Article
Subject	Computer Science Computer Science

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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