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| Content Provider | ACM Digital Library |
|---|---|
| Author | Byrne, Michael D. Katz, Michael A. |
| Copyright Year | 2003 |
| Abstract | Users faced with Web sites containing many possibly relevant pages often have a decision to make about navigation: use the menu of links or use the provided site search function. Two studies were conducted to examine what users do when faced with this decision on e-commerce Web sites, and how users go about deciding which method to attempt. An exploratory study revealed a wide distribution of searching and browsing behavior across sites and users. Counter to some predictions, use of the site search functions did not yield faster or more accurate performance in locating products. Questionnaire data suggested that factors relevant to the menu structure, interface element prominence, information scent and user dispositions all influenced the decision of whether to browse or search a site for a product. A second experiment utilizing novel e-commerce sites and allowing for more control of factors found to be important in the first study found that browsing behavior was influenced by both the breadth and information scent of the menus. These results suggest that providing site search should not be used to compensate for poor menu design, and provide further evidence regarding the design of effective menu structures. |
| Starting Page | 198 |
| Ending Page | 220 |
| Page Count | 23 |
| File Format | |
| ISSN | 10730516 |
| e-ISSN | 15577325 |
| DOI | 10.1145/937549.937551 |
| Volume Number | 10 |
| Issue Number | 3 |
| Journal | ACM Transactions on Computer-Human Interaction (TOCHI) |
| Language | English |
| Publisher | Association for Computing Machinery (ACM) |
| Publisher Date | 2003-09-01 |
| Publisher Place | New York |
| Access Restriction | One Nation One Subscription (ONOS) |
| Subject Keyword | Searching WWW Browsing E-commerce Empirical studies Information retrieval Navigation |
| Content Type | Text |
| Resource Type | Article |
| Subject | Human-Computer Interaction |
National Digital Library of India (NDLI) is a virtual repository of learning resources which is not just a repository with search/browse facilities but provides a host of services for the learner community. It is sponsored and mentored by Ministry of Education, Government of India, through its National Mission on Education through Information and Communication Technology (NMEICT). Filtered and federated searching is employed to facilitate focused searching so that learners can find the right resource with least effort and in minimum time. NDLI provides user group-specific services such as Examination Preparatory for School and College students and job aspirants. Services for Researchers and general learners are also provided. NDLI is designed to hold content of any language and provides interface support for 10 most widely used Indian languages. It is built to provide support for all academic levels including researchers and life-long learners, all disciplines, all popular forms of access devices and differently-abled learners. It is designed to enable people to learn and prepare from best practices from all over the world and to facilitate researchers to perform inter-linked exploration from multiple sources. It is developed, operated and maintained from Indian Institute of Technology Kharagpur.
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| Sl. | Authority | Responsibilities | Communication Details |
|---|---|---|---|
| 1 | Ministry of Education (GoI), Department of Higher Education |
Sanctioning Authority | https://www.education.gov.in/ict-initiatives |
| 2 | Indian Institute of Technology Kharagpur | Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project | https://www.iitkgp.ac.in |
| 3 | National Digital Library of India Office, Indian Institute of Technology Kharagpur | The administrative and infrastructural headquarters of the project | Dr. B. Sutradhar bsutra@ndl.gov.in |
| 4 | Project PI / Joint PI | Principal Investigator and Joint Principal Investigators of the project |
Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon |
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