NDLI: Detecting Spam and Promoting Campaigns in Twitter

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Detecting Spam and Promoting Campaigns in Twitter

Content Provider	ACM Digital Library
Author	Zhang, Xianchao Li, Zhaoxing Liang, Wenxin Zhu, Shaoping
Copyright Year	2016
Abstract	Twitter has become a target platform for both promoters and spammers to disseminate their messages, which are more harmful than traditional spamming methods, such as email spamming. Recently, large amounts of campaigns that contain lots of spam or promotion accounts have emerged in Twitter. The campaigns cooperatively post unwanted information, and thus they can infect more normal users than individual spam or promotion accounts. Organizing or participating in campaigns has become the main technique to spread spam or promotion information in Twitter. Since traditional solutions focus on checking individual accounts or messages, efficient techniques for detecting spam and promotion campaigns in Twitter are urgently needed. In this article, we propose a framework to detect both spam and promotion campaigns. Our framework consists of three steps: the first step links accounts who post URLs for similar purposes; the second step extracts candidate campaigns that may be for spam or promotion purposes; and the third step classifies the candidate campaigns into normal, spam, and promotion groups. The key point of the framework is how to measure the similarity between accounts' purposes of posting URLs. We present two measure methods based on Shannon information theory: the first one uses the URLs posted by the users, and the second one considers both URLs and timestamps. Experimental results demonstrate that the proposed methods can extract the majority of the candidate campaigns correctly, and detect promotion and spam campaigns with high precision and recall.
Starting Page	1
Ending Page	28
Page Count	28
File Format	PDF
ISSN	15591131
e-ISSN	1559114X
DOI	10.1145/2846102
Volume Number	10
Issue Number	1
Journal	ACM Transactions on the Web (TWEB)
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2016-02-08
Publisher Place	New York
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Social network Campaign detection Social spam
Content Type	Text
Resource Type	Article
Subject	Computer Networks and Communications

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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