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  1. Transactions on the Web (TWEB)
  2. ACM Transactions on the Web (TWEB) : Volume 4
  3. Issue 3, July 2010
  4. Discovery of latent subcommunities in a blog's readership
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ACM Transactions on the Web (TWEB) : Volume 10
ACM Transactions on the Web (TWEB) : Volume 9
ACM Transactions on the Web (TWEB) : Volume 8
ACM Transactions on the Web (TWEB) : Volume 7
ACM Transactions on the Web (TWEB) : Volume 6
ACM Transactions on the Web (TWEB) : Volume 5
ACM Transactions on the Web (TWEB) : Volume 4
Issue 4, September 2010
Issue 3, July 2010
A large-scale study on map search logs
Modeling web quality using a probabilistic approach: An empirical validation
Privacy-preserving query log mining for business confidentiality protection
Exploring XML web collections with DescribeX
Discovery of latent subcommunities in a blog's readership
Issue 2, April 2010
Issue 1, January 2010
ACM Transactions on the Web (TWEB) : Volume 3
ACM Transactions on the Web (TWEB) : Volume 2
ACM Transactions on the Web (TWEB) : Volume 1

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Discovery of latent subcommunities in a blog's readership

Content Provider ACM Digital Library
Author Venkatesh, Svetha Phung, Dinh Adams, Brett
Copyright Year 2010
Abstract The blogosphere has grown to be a mainstream forum of social interaction as well as a commercially attractive source of information and influence. Tools are needed to better understand how communities that adhere to individual blogs are constituted in order to facilitate new personal, socially-focused browsing paradigms, and understand how blog content is consumed, which is of interest to blog authors, big media, and search. We present a novel approach to blog subcommunity characterization by modeling individual blog readers using mixtures of an extension to the LDA family that jointly models phrases and time, Ngram Topic over Time (NTOT), and cluster with a number of similarity measures using Affinity Propagation. We experiment with two datasets: a small set of blogs whose authors provide feedback, and a set of popular, highly commented blogs, which provide indicators of algorithm scalability and interpretability without prior knowledge of a given blog. The results offer useful insight to the blog authors about their commenting community, and are observed to offer an integrated perspective on the topics of discussion and members engaged in those discussions for unfamiliar blogs. Our approach also holds promise as a component of solutions to related problems, such as online entity resolution and role discovery.
Starting Page 1
Ending Page 30
Page Count 30
File Format PDF
ISSN 15591131
e-ISSN 1559114X
DOI 10.1145/1806916.1806921
Volume Number 4
Issue Number 3
Journal ACM Transactions on the Web (TWEB)
Language English
Publisher Association for Computing Machinery (ACM)
Publisher Date 2010-07-20
Publisher Place New York
Access Restriction One Nation One Subscription (ONOS)
Subject Keyword Blog Web communities Affinity propagation Topic models
Content Type Text
Resource Type Article
Subject Computer Networks and Communications
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