NDLI: Unveiling the incentives for content publishing in popular BitTorrent portals

Content Provider	ACM Digital Library
Author	Cuevas, Angel Cuevas, Rubén Guerrero, Carmen Kaune, Sebastian Rejaie, Reza Kryczka, Michal
Copyright Year	2014
Abstract	BitTorrent is the most popular peer-to-peer (P2P) content delivery application where individual users share various types of content with tens of thousands of other users. The growing popularity of BitTorrent is primarily due to the availability of valuable content without any cost for the consumers. However, apart from the required resources, publishing valuable (and often copyrighted) content has serious legal implications for the users who publish the material. This raises the question that whether (at least major) content publishers behave in an altruistic fashion or have other motives such as financial incentives. In this paper, we identify the content publishers of more than 55 K torrents in two major BitTorrent portals and examine their characteristics. We discover that around 100 publishers are responsible for publishing 67% of the content, which corresponds to 75% of the downloads. Our investigation reveals several key insights about major publishers. First, antipiracy agencies and malicious users publish "fake" files to protect copyrighted content and spread malware, respectively. Second, excluding the fake publishers, content publishing in major BitTorrent portals appears to be largely driven by companies that try to attract consumers to their own Web sites for financial gain. Finally, we demonstrate that profit-driven publishers attract more loyal consumers than altruistic top publishers, whereas the latter have a larger fraction of loyal consumers with a higher degree of loyalty than the former.
Starting Page	1421
Ending Page	1435
Page Count	15
File Format	PDF
ISSN	10636692
DOI	10.1109/TNET.2012.2228224
Volume Number	21
Issue Number	5
Journal	IEEE/ACM Transactions on Networking (TON)
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2013-10-01
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	BitTorrent Business model Content publishing Measurements
Content Type	Text
Resource Type	Article
Subject	Electrical and Electronic Engineering Computer Networks and Communications Software Computer Science Applications

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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