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Pre-emptive product positioning in regulated markets : objectives and strategies
Content Provider | Internet Archive |
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Author | Sudharshan, Devanathan Kumar, K. Ravi University of Illinois at Urbana-Champaign. College of Commerce and Business Administration University of Illinois at Urbana-Champaign. Bureau of Economic and Business Research |
Organization | University of Illinois Urbana-Champaign |
Language | English |
Publisher | [Urbana, Ill.] : University of Illinois at Urbana-Champaign, College of Commerce and Business Administration |
Publisher Date | 1985-01-01 |
Access Restriction | Open |
Subject Keyword | Business planning Marketing Branding |
Content Type | Text |
Resource Type | Book |