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An expectancy X value analysis of the relationship between consumer attitudes and behavior
Content Provider | Internet Archive |
---|---|
Author | Cohen, Joel B. (Joel Benjamin) Ahtola, Olli University of Illinois (Urbana-Champaign campus). College of Commerce and Business Administration |
Organization | University of Illinois Urbana-Champaign |
Language | English |
Publisher | [Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign |
Publisher Date | 1971-01-01 |
Access Restriction | Open |
Subject Keyword | Consumer behavior Consumers |
Content Type | Text |
Resource Type | Book |