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The effect of purchase characteristics on postdecision product reevaluation
Content Provider | Internet Archive |
---|---|
Author | Winter, Frederick W University of Illinois at Urbana-Champaign. College of Commerce and Business Administration |
Organization | University of Illinois Urbana-Champaign |
Language | English |
Publisher | [Urbana, Ill.] : University of Illinois at Urbana-Champaign, College of Commerce and Business Administration |
Publisher Date | 1973-01-01 |
Access Restriction | Open |
Subject Keyword | Attitude change Consumers Cognitive dissonance Choice Psychology |
Content Type | Text |
Resource Type | Book |